Guia docente 2017_18
Facultade de CC. Económicas e Empresariais
Grao en Administración e Dirección de Empresas
 Subjects
  Business management 2
   Contents
Topic Sub-topic
Chapter 1. The value proposition of the company and its tangibilización in the marketing mix 1.1 Market VaLue
1.2 MARKETING MIX
Chapter 2. Definition of the offer: product and price policy 2.1 Product
2.2 Price
Chpater 3. Differentiation of the company in the market: distribution and communication policies 3.1 Communication
3.2 Distribution
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