Barquero, J.D., Rodríguez, C., Barquero, M. e Huertas, F., Marketing de clientes, McGraw Hill, Madrid,
Barroso, C. e Martín, E., Marketing Relacional, ESIC, Madrid,
Burgos, E. e Cortés, M., Iníciate en el marketing 2.0, Netbiblo, A Coruña,
Chiesa, C., CRM. Las cinco pirámides del marketing relacional, Deusto, Barcelona,
Peppers, D., Managing customer relationships : a strategic framework, Hoboken : John Wiley & Sons, cop.,
Sheth, J.N. e Parvatiyar,, Handbook of relationship marketing, Thousand Oaks : Sage Publications,
|
