Guia docente 2018_19 E. U. de Estudos Empresariais

Contents

Topic	Sub-topic
Cultural diversity and commerce	Culture in the company Intercultural contacts Conflict management
Meetings	Chairing a meeting Decision making Expressing opinions, interrupting and clarifying Concluding and closing
Negotiations	Preparation and objectives Negotiation process Acceptance and confirmation Summary and conclusions Type of negotiation, tacticsl and strategies
Marketing mix	Product Price Place Promotion Written report and oral presentation