Guia docente 2021_22 Escola Universitaria de Estudos Empresariais

Contents

Topic	Sub-topic
Cultural diversity and trade	Company culture Intercultural contacts Conflict management
Meetings	Chairing a meeting Decision making Expressing opinions, interruptions and clarifications Concluding and closing
Negotiations	Preparation and objectives Negotiation process Acceptance and confirmation Summary and conclusions Type of negotiation, tacticsl and strategies
Marketing mix	Product Price Place Promotion Written report and oral presentation