Guia docente 2019_20 E. U. de Estudos Empresariais

Contents

Topic	Sub-topic
1. Introduction e-commerce	1.1 Introduction
2. Technological infrastructure of e-commerce	2.1. Internet and world wide web 2.2. Creation of an e-commerce website 2.3. Online security and payment systems 2.4. E-commerce and social networks
3. Business concepts	3.1. Business intelligence 3.2. Marketing communications in e-commerce 3.3. Ethical, social and political issues in e-commerce 3.4 Legal issues in e-commerce